Why the PINK RIBBON Elicits My Gag Reflex!

Dear Natural Healing for Women Community;

It’s that time of year again when the pink ribbon – the symbol for “Breast Cancer Awareness” gets to claim it’s very own month, promoting early detection through mammogram as your best protection against breast cancer. I’m heartened that so many women are questioning this viewpoint and thinking outside the box when it comes to their breast health and wellbeing.

In order to share my feelings about it, I thought to resurrect this post from a few years ago. It’s a bit inflammatory but I hope you get something out of it, and would love to hear your opinions on the BLOG.

Here it is! 

Ladies: I couldn’t keep it down anymore! I needed to let you know how “Breast Cancer Awareness Month” has ruined the color pink for me.
And let me be transparent. I’m writing this post to help myself answer the question of  ‘why’….why do I find the pink ribbon so viscerally offensive? So much so that I have the urge to defile public property.
Let me explain. In my town there’s an outdoor exhibit that runs in October (otherwise known as Breast Cancer Awareness Month) for a mile-long stretch along the main road into town, from the local hospital down through the college area.
Large pink bows decorate oak trees, and at their base are signs citing statistics about breast cancer…. and screening.
I want to rip those signs out of the ground, and spray-paint the ribbons black!  So I have to ask myself, why would this seemingly innocuous exhibit, created in the name of bringing “Health Awareness” to women, awaken my inner vandal? It must have something to do with the fact that my inner bull-sh*t meter is ringing off the hook.
And this is what it’s telling me: the pink ribbon extravaganza has NOTHING to do with empowering or educating women. Rather, it has everything to do with selling a product and promoting fear.
To quote Karuna Jaggar, executive director of Breast Cancer Action, in her 2013 article in the Huffington Post:

Few people realize that Breast Cancer Awareness Month (BCAM) was launched by Astra Zeneca, a pharmaceutical company that sells cancer treatments on the one hand and carcinogenic pesticides on the other. So BCAM has all along been one big marketing campaign — arguably the most successful marketing campaign of the 20th century.
Upon closer inspection of the above-mentioned exhibit, what becomes clear is that it’s sponsored by the Mass General Cancer Center, and is little more than an advertisement for their mammography services, with messages such as,
1 out of 4 women treated at Mass General Cancer Center is under age 50
So what does this teach me about health? These “facts” are worthless when it comes to empowering women with knowledge about how to deal with or prevent the very terrifying reality of breast cancer. And with a lack of substantive information promoted by the “experts”, the underlying message is that there are no answers to the epidemic of breast cancer, so your only hope is to get your yearly mammogram.
And let’s not forget the campaign, “Early detection is your best prevention” which has been very effective in cementing the notion that mammogram equalsprevention.
The problem is, it isn’t true! Detection isn’t prevention. Prevention is prevention. AND NOBODY IN THE MEDICAL MAINSTREAM IS TALKING ABOUT PREVENTION. It’s been erased from the discussion, and there’s a thick, pink fog around the real questions of cause and prevention.
And while we’re in the process of waking up, let’s not forget that mammograms are ionizing radiation. This is one of the few known substances that we definitively know causes cancer. I’ve been intrigued to hear medical experts in other countries voicing concern about the cumulative effect of the radiation in mammography over many years.
Now, the American Cancer Society is finally caving into the studies that have clearly demonstrated that the risk of yearly screening mammograms outweigh the benefits. (Predictably however, the governing body of obstetrics and gynecology (ACOG) in this country is sticking with the yearly recommendation in light of the evidence.)
There’s a mass, collective UN-consciousness around the very real issues of the epidemic of breast cancer, and I believe that it’s been nailed into place and perpetuated by women’s very understandable fear, and sense of helplessness.

To me, the pink ribbon is the symbol of this mass unconsciousness, this bait and switch of the realissues with the distraction of races and pretty pink ribbons.
To have a real discussion about breast cancer, let’s talk about what’s really going on. For instance, why are record numbers of younger and younger women being diagnosed? Why is no one talking about this?
And mostly, let’s talk about the CAUSE, because without that, how do we have a meaningful discussion about prevention. Understandably, cause and prevention aren’t on the agenda of the pharmaceutical companies and the mammogram industry, so let’s not look to their campaigns of “awareness” for real answers.

A real discussion about breast cancer would focus on the carcinogenic BPA in plastic water bottles, xenoestrogens in the environment, the toxic pesticides polluting the food supply, and the myriad of industrial chemicals that have been isolated from human breast milk.

Show me a pink ribbon, and I’ll help you trace it back to an advertisement for an organization that’s profiting off of the cancer industry. The pink ribbon of Breast Cancer Awareness is more aptly the symbol for a Breast Cancer Industry that profits from the lack of a real discussion about prevention, while the majority of money raised gets funneled into “awareness” campaigns that do nothing to eradicate this very real epidemic.

Next week, we’ll be diving into true preventatives for breast cancer. Plus, I have an exciting announcement to share, so I hope you stay tuned…


With Love and the Spirit of Awakening,


  The Transformational Healing Journey

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Why the PINK RIBBON Elicits My Gag Reflex! — 8 Comments

  1. Carla,
    thank you for you passionate writing on Breast Cancer Awareness Month! You speak my mind. While BC walk-a-thons and runs can build needed support and community for those with breast cancer, they fall way short of the real work that needs to be done on prevention. Thank you for mentioning BPA in plastic bottles, and other environmental connections!!! By the way, the town in live in, Northampton MA, passed a resolution to ban selling bottled water in vending machines.(I think it is just vending machines in city owned buildings) It is the “Blue City” campaign. While plastic water bottles are for sale in other places in town, it is a start, and it helps get other towns thinking about it. I will look for a link about it.
    thank you again for questioning pink ribbons. One of my other issues is that more women die of lung cancer. Why are we not talking about that?

  2. Let’s not forget the metaphysical and emotional causes of breast cancer. The breast represents a place of nurturing, and often women take this to the extreme, nurturing all others and ignoring their own needs.Let’s talk about the cancer of resentment that it creates and builds inside the body. Negative thought can create a negative experience in the breast. Its not just the chemicals in our environment, but also the poisonous thoughts.

  3. What about the linings in the bras? Made of chemicals n make women look like they have two balloons in their clothes. The extra padding is my concern.

  4. Thank you for writing this. It was like you were in my head. I agree with everything you said, have thought it and felt it for years. I cringe at the pink ribbon, the pink notebooks that women carry to meetings. It is not supportive and healthy. In gratitude.

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